Rethink your business for the AI era.

You don't need more software. You need jobs done. We build AI team members that take whole jobs off your plate — answering, drafting, chasing, posting — in your tone, on your systems, for a fraction of a hire.

See how it works
Examples of AI team members we build
The First Responder Answered
6:40 pm — call from a new lead, after hours. Answered, qualified, and booked in for 9 am tomorrow.
~8 hrs/week back — first to every lead, day or night
The Marketer Drafted
This week's LinkedIn posts drafted from Monday's voice note — in your voice, ready to approve.
~5 hrs/week back — a real presence, without the grind
The Knowledge Brain Recalled
A new starter asks how you've always handled a tricky client — gets the answer straight from your playbook, instantly.
~4 hrs/week back — your know-how doesn't walk out the door
Sound familiar?

Every owner we meet says a version of the same thing.

We know we need to do something with AI. We just haven't landed on what.
Principal, law firm
Everyone's playing with ChatGPT. Nothing has changed about how we actually work.
Director, accounting practice
I can see the vision. I don't have the time — or the team — to map it out.
Owner, consulting firm

Every one of these is the same problem. We call it the other job.

The idea behind everything we build

Everyone on your team has two jobs.

The one on their job description — advising clients, winning work, delivering. And the other job: the chasing, the re-keying, the follow-ups, the formatting.

Nobody applied for the other job. It just piles up — and it always lands on the people you can least afford to lose. You can't hire your way out: the jobs are too small to justify a hire, too constant to ignore.

That's what our AI team members are built for. We take the other job off your team entirely — so they spend the week on the one you actually hired them for.

How much of your week is the other job?

One team member's week40 hrs
The job you hired them for26 hrs
The other job14 hrs✓
The job you hired them for — advising, winning work, delivering
The other job — chasing, re-keying, formatting, reportingThe other job — handled by your AI team ✓
How it works

Audit. Build. Automate.

Find the highest-leverage fix. Build it into the real workflow and prove it. Then it runs itself — and frees capacity for the next one.

→→
01 · Audit

Know exactly what to build before you build it

AI on top of a broken process just breaks faster. So we go deep on how work actually moves — where time leaks, where the process breaks — before anything gets automated on top.

You get: the Blueprint — 3–5 fixes ranked by hours back. Yours either way.
02 · Build

One proven system before the next

We build the highest-leverage fix from your Blueprint into your real workflows, with your real team. A result in weeks, not months.

You get: your first AI team member on the job.
03 · Automate

The layer runs itself

We measure what changed, keep it improving, and move to the next highest-leverage fix — for as long as you want us in the room.

You get: a business that keeps getting smarter on its own.
Ways to work with us

Three ways to work with us.

Different problems call for different depth — these aren't steps you move through in order. Pick whichever matches where you're at; the first call will tell you if it's the right one.

Not sure where you'd start? If we can help, we'll say exactly how. If we can't, we'll tell you that too.

Who we help

Built for owners who intend to get there first.

Owners and senior leaders who run the business — where AI is a real priority, not a side project. Here's what it looks like in the industries we know best.

Law firms

Stop billing hours for work AI can do. Free your lawyers to charge for judgment, relationships and outcomes — while the drafting, chasing and admin runs underneath.

The win: more matters per lawyer, without more hours.

Accounting & finance

Data entry, reconciliations and report prep get handled. Your team sells what clients actually pay a premium for — insight, strategy, decisions.

The win: compliance work stops eating your advisory margin.

Consulting & advisory

Deliver faster, follow up consistently, and scale your intellectual property without scaling headcount. AI runs the repeatable parts of every engagement, so your margin scales even when your calendar doesn't.

The win: your expertise earns even when you're not in the room.

Owner-led businesses

Every part of the business is up for review — how you win clients, deliver, run your team, and charge.

The win: the business stops depending on you for everything.

Recent work

Businesses handing it over.

Commercial Law · Melbourne

Lazarus Legal

A lean legal team spending hours on work that never needed a lawyer. We're rebuilding intake through matter delivery with AI embedded at every layer.

Events & Entertainment

Untitled Group

Australia's biggest independent events company. We're automating the coordination behind their festivals, freeing the team to focus on delivering the event.

Property Development

Five Squared

A full-day AI uplift workshop — turning a few early adopters into a whole team using AI across every property development workflow.

Fashion

Henne

AI uplift for a fashion brand — building capability into brand, creative process, and how the business runs behind the scenes.

Venture Capital

Era.VC

AI uplift built for a VC firm — from deal flow to portfolio support, so the whole team moves faster in their daily workflow.

Family Office

Escor

The same AI uplift model as our VC work, adapted for a family office — so AI supports decisions and reporting, not just one person's workflow.

The 3-Minute Audit

What's the other job costing your business?

Three minutes. See how much of your team's week goes to the other job — and the first one worth handing over. Then, if it makes sense, we talk.

5 questions · 3 minutes · instant result
Find the other jobs.

Answer a few questions about how your business runs today. We'll show you how much of the week the other job is taking — and the first one worth handing over.

Field Notes

Straight talk for owners doing the work.

What works, what stalls, and what's changing — for people who run the business.

Read more thinking →
the other job
Perspective

Everyone on your team has two jobs. Here's how to spot the other one.

A simple test for what to hand over first — and why the businesses getting ahead aren't the ones working harder at the wrong job.

5 min read · June 2026
AI and safety
Trust & safety

AI safety isn't a policy document. It's how your systems actually behave.

What "safe" really means once AI is handling client work — and the questions worth asking any AI team member before you trust it with your business.

5 min read · June 2026
the owner's move
Playbook

The first job to hand over: where smart firms start

Forget boiling the ocean. The firms getting ahead pick one bottleneck, fix it properly, and let the proof fund the next move.

4 min read · May 2026

Fair questions.

Is this a six-month transformation project?
No. The firms that move aren't doing huge overhauls — they rethink once, then hand over one job at a time, with proof at every step. You see results in weeks.
We're not technical. Does that matter?
It's the norm, not the exception. Everything is designed around adoption — if your team doesn't understand it, they won't touch it, so we build with them until they rely on it.
What happens to our client data?
It stays yours. Everything runs in your own accounts, hosted in Australia, never used to train models, and every integration is under your control.
We've tried AI tools. They didn't stick.
Tools don't stick without a clear use case, accountability and follow-through. That's the gap we fill — we start with what's genuinely worth building, embed it properly, and stay until it's part of how your business runs.
What does it cost?
Every business is different, so we don't publish set prices — but the anchor is a hire, not enterprise software, and we don't apply enterprise pricing to SME problems. The first call gives you a clear picture of what's involved before you commit to anything. No surprises after that.
How much time will this take from my team?
A few hours in the first week to understand your workflows properly. After that, minimal involvement until we're ready to show your team what we've built. We do the heavy lifting.
Do we end up dependent on you?
No. Everything we build is yours — the systems, the processes, the IP. Our goal is to leave you stronger, not reliant on us.
How do we start?
Take the 3-minute diagnostic or book a call. Either way, the first conversation is about your business — not our tools.