For founders and owners

Rethink your business for the AI era.

You don't need more software. You need jobs done. Start with a 45-minute assessment to find the highest-leverage one, a workshop that teaches your team to build it themselves, or hand it straight to an AI team member we build and run for you.

See how it works
Three ways to work with us tap a card to jump to it
Sound familiar?

Every owner we meet says a version of the same thing.

We know we need to do something with AI. We just haven't landed on what.

Everyone's playing with ChatGPT. Nothing has changed about how we actually work.

I can see the vision. I don't have the time — or the team — to map it out.

We bought the tools. Nobody opens them.

My best people spend half their week on work nobody hired them for.

The idea behind everything we build

Everyone on your team has two jobs.

The one on their job description — advising clients, winning work, delivering. And the other job: the chasing, the re-keying, the follow-ups, the formatting.

Nobody applied for the other job. It just piles up — and it always lands on the people you can least afford to lose. You can't hire your way out: the jobs are too small to justify a hire, too constant to ignore.

That's what our AI team members are built for. We take the other job off your team entirely — so they spend the week on the one you actually hired them for.

How much of your week is the other job?

One team member's week40 hrs
The job you hired them for26 hrs
The other job14 hrs
The job you hired them for — advising, winning work, delivering
The other job — chasing, re-keying, formatting, reportingThe other job — handled by your AI team ✓
How it works

Audit. Build. Automate.

Find the highest-leverage fix. Build it into the real workflow and prove it. Then it runs itself — and frees capacity for the next one.

01 · Audit

Know exactly what to build before you build it

AI on top of a broken process just breaks faster. So we go deep on how work actually moves — where time leaks, where the process breaks — before anything gets automated on top.

You get: the Blueprint — 3–5 fixes ranked by hours back. Yours either way.
02 · Build

One proven system before the next

We build the highest-leverage fix from your Blueprint into your real workflows, with your real team. A result in weeks, not months.

You get: your first AI team member on the job.
03 · Automate

The layer runs itself

We measure what changed, keep it improving, and move to the next highest-leverage fix — for as long as you want us in the room.

You get: a business that keeps getting smarter on its own.
The stack we build on

We build with whatever fits the job — and it runs in your accounts, under your control, not ours.

Who we help

Are we the right fit?

We work with founders and owners — the people actually running the business. If most of the left column sounds like you, we should talk.

Sounds like you?

  • You own or run the business — and it still leans on you daily
  • Owner-led service business, roughly 5–100 people
  • Relationship-driven work: clients, matters, projects, bookings
  • AI is a real priority this year, not a someday project
  • You want jobs handled — not another tool nobody opens

Probably not us

  • You want a chatbot bolted on so you can say you've "done AI"
  • You're shopping for the cheapest tool, not an outcome
  • No one senior can give it an hour a week
  • You want everything transformed at once, not proven job by job
Recent work

Businesses making the move with AI.

8 businesses, across 8 industries
Insurance Broking

McLardy McShane

30+ offices across Australia, part of the Steadfast network — one of the country's largest insurance broker groups. We ran an executive AI uplift workshop for the whole leadership team — broking, compliance, operations and more.

Commercial Law · Melbourne

Lazarus Legal

A lean legal team spending hours on work that never needed a lawyer. We're rebuilding intake through matter delivery with AI embedded at every layer.

Aged Care & NDIS

JFU Care

15 years delivering aged care and NDIS services, 150 carers, enquiries pouring in from three different channels. We built the lead-management system that captures, routes, and follows up on every one — so nothing slips through.

Family Office

Escor

The same AI uplift model as our VC work, adapted for a family office — so AI supports decisions and reporting, not just one person's workflow.

Fashion

Henne

AI uplift for a fashion brand — building capability into brand, creative process, and how the business runs behind the scenes.

Events & Entertainment

Untitled Group

Australia's biggest independent events company. We're automating the coordination behind their festivals, freeing the team to focus on delivering the event.

Property Development

Five Squared

A full-day AI uplift workshop — turning a few early adopters into a whole team using AI across every property development workflow.

Venture Capital

Era.VC

AI uplift built for a VC firm — from deal flow to portfolio support, so the whole team moves faster in their daily workflow.

Want to be next?

Tell us where the other job is hiding in your business — we'll show you what to hand over first.

Ways to work with us

Where are you at?

Three ways in — the difference is how involved you want to be. Pick the sentence that sounds like you.

Start here

I want to know what's possible before I commit to anything.

The AI Tools Assessment

A paid 45-minute discovery call, then a written report: where your team's time is actually going, and exactly what gets it back.

You decideWe do
We map it. You decide what happens next.

I want my team to be able to do this themselves.

The Team Workshop

A hands-on half-day on site with your team — built around your real work, not generic AI theory. Everyone leaves capable.

You decideWe do
We guide. Your team builds.

I just want it handled.

Done For You

We build your AI team members and run them — ongoing sessions, measurement, and the next fix always in motion, for as long as you want us in the room.

You decideWe do
We run it. You watch it work.

Not sure which sounds like you? — take it first.

From the workshop room

Using AI yourself is one thing. Bringing it into your business is another.

Most teams have only met AI personally — a search, a research report, a slide deck. Using it inside a business, on real client work, is a different job. It needs guardrails, and someone in the room who actually understands it — and most businesses don't have that person in-house.

That's the gap the Team Workshop fills: built around your business, taught hands-on, with your real work on the table.

Before this, our experience with AI was pretty surface-level — using it personally to search for things, get a report done, or put a presentation together. Bringing it into the business as something my team actually uses is a different challenge. You need guardrails, and someone who understands it well enough to guide you. What stood out was that it wasn't a generic AI demo. It was built around exactly what we do, and Jonathan sat with us one-on-one to show us how to actually use it. Jonathan is also someone who's genuinely on top of where AI is heading.
Greg K
Greg K Portfolio Manager, Escor
From a Done For You client

Knowing AI could help is one thing. Knowing where to start is another.

Most businesses know AI could probably help somehow, but not where to start or what would actually move the needle. That's the work before the build — understanding how the business actually runs, and finding the foundation worth building first.

For Just For U Care, that became a lead and enquiry system built for how they actually operate — not everywhere at once, the highest-value job first.

Before AIX Lab, we knew AI could probably help our business somehow, but we didn't know where to start. They took the time to understand how our business actually runs, and helped us see exactly where AI could provide the most value — not everywhere at once, but the foundation that made sense first. They focused on the highest-value work, and the working sessions meant our team was genuinely part of building it. We now have a lead system and dashboard that gives us visibility we never had before, and a real foundation to build on.
James E
James E Director, Just For U Care
The 3-Minute Audit

What's the other job costing your business?

Three minutes. See how much of your team's week goes to the other job — and the first one worth handing over. Then, if it makes sense, we talk.

3 minutes · instant result · no email needed
Find the other jobs.

Answer a few questions about how your business runs today. We'll show you how much of the week the other job is taking — and the first one worth handing over.

Field Notes

Straight talk for owners doing the work.

What works, what stalls, and what's changing — for people who run the business.

View all field notes →

Fair questions.

Is this a six-month transformation project?
No. The firms that move aren't doing huge overhauls — they rethink once, then hand over one job at a time, with proof at every step. You see results in weeks.
We're not technical. Does that matter?
It's the norm, not the exception. Everything is designed around adoption — if your team doesn't understand it, they won't touch it, so we build with them until they rely on it.
What happens to our client data?
It stays yours. Everything runs in your own accounts, hosted in Australia, never used to train models, and every integration is under your control.
We've tried AI tools. They didn't stick.
Tools don't stick without a clear use case, accountability and follow-through. That's the gap we fill — we start with what's genuinely worth building, embed it properly, and stay until it's part of how your business runs.
What does it cost?
Every business is different, so we don't publish set prices — but the anchor is a hire, not enterprise software, and we don't apply enterprise pricing to SME problems. The first call gives you a clear picture of what's involved before you commit to anything. No surprises after that.
How much time will this take from my team?
A few hours in the first week to understand your workflows properly. After that, minimal involvement until we're ready to show your team what we've built. We do the heavy lifting.
Who should be in the room?
You, and whoever actually does the work. Owners know where the business hurts; the people doing it day to day know where the time really goes. Getting both in one room is what makes the first session useful — you'd be surprised how often they disagree.
Do we end up dependent on you?
No. Everything we build is yours — the systems, the processes, the IP. Our goal is to leave you stronger, not reliant on us.
How do we start?
Take the 3-minute diagnostic or book a call. Either way, the first conversation is about your business — not our tools.